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<March 2015>



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Lakeland Bank Debuts Elite Checking Account

By Robert A. Vandenbergh

At Lakeland Bank, we recently challenged ourselves to uncover opportunities to provide every customer with new benefits that would simplify their life. As a result, we created a new line of checking products that we are thrilled to debut today. Our enhanced lineup is designed to provide convenience, security and great savings with four new checking account levels: Classic, NOW, Platinum and our premium, Elite Checking.

Elite Checking provides our customers with unbelievable benefits that give them the ability to protect and save their money. The Elite experience comes with the following:

• Identity Theft Protection including Identity Monitoring and $5,000 Personal Identity Theft Protection
• Cell Phone Replacement Protection
• $10,000 Travel Accidental Death Insurance

And, through the discount network site known as BaZing, Elite Checking customers will also receive access to savings on shopping, dining, travel and health discounts from over 300,000 national and local merchants, including big brand names like Target, Home Depot and Verizon Wireless.

The monthly service charge for Elite Checking is just $6, but our customers have the opportunity to reduce or eliminate the charge completely. Here’s how: the fee is reduced by $.50 each month as long as the customer is enrolled for eStatements, and by $.25 every time the customer makes a debit card purchase.

We are particularly excited about the value of our identity theft protection services, because we know that nearly 9 million Americans share the unfortunate experience of having their identities stolen each year. Many of our customers are already paying up to $15 a month for protection through other providers so we felt it was important to provide identity theft protection on all four new checking accounts. This level of protection includes:

• $1,000 Personal Identity Protection
• Payment Card Protection
• Identity Recovery and Restoration

Every existing customer will be automatically upgraded to one of our new checking account products on April 2nd. To simplify this process, customers will keep their existing account number, the same checks, and the same automatic payments or deposits that are already established for their account.

We look forward to helping you discover all of the exciting benefits of our new checking accounts. Please call us at 866-224-1379 or stop by your local Lakeland Bank office for more information!

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